Multi-Modal User Research Report
For a project, I decided to focus on commercial aerial autonomous vehicles as a means for multi-modal transportation. The “Air Taxis” utilise Electrical Vertical Take Off and Landing (EVTOL) Vehicles to easily maneuver cityscapes as well as reduce noise and air pollution. Through user research, I wanted to understand how multi-modal transportation is used in the context of perceived efficiency, convenience, reliability and affordability and its effect on the door to door experience. With the actionable insights developed in the end, I would continue to the design phase with the project in my opportunity area of aerial autonomous vehicles.
Perrin Anto Jones